local
Americans are inundated with suspected scams. New polling shows why few victims report them
By Amelia Thomson-Deveaux, Associated Press at KPRC 2 Houston (NBC / Click2Houston)
· June 25, 2026
· 7 min read
Most Americans are inundated with scam attempts on a daily basis — and about 3 in 10 have personally lost money or personal information to scams, according to a new AP-NORC survey.The poll, conducted by The Associated Press-NORC Center for Public Affairs Research in February, highlights the obsta...
Key takeaway A separate survey conducted by Gallup and the Stop Scams Alliance that was provided exclusively to the AP found that last year alone, about 1 in 10 U.
Why this matters in Sugar Land News
In Sugar Land , residents are likely no exception to the daily barrage of scam attempts, with many probably feeling frustrated and vulnerable. The fact that few victims report scams to local law enforcement is concerning, as it may indicate a lack of awareness about the resources available to help. The city's residents, like Adam Pratter, may be looking to banks, social media companies, and government agencies to take a more active role in preventing scams and assisting those who have been targeted. As the community continues to grow and become more connected, it's crucial for local authorities to prioritize education and outreach efforts, ensuring that residents know how to identify and report scams, and that they have access to support when they need it. By working together, Sugar Land can reduce the impact of scams and create a safer, more secure environment for its residents.
About this story
Original reporting by KPRC 2 Houston (NBC / Click2Houston) . Sugar Land News surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit KPRC 2 Houston (NBC / Click2Houston) . Have a tip or correction? Contact our newsroom .
Category: local ·
Published: June 25, 2026 ·
Source: KPRC 2 Houston (NBC / Click2Houston) ·
Reading time: 7 min
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Frequently asked about this story
What is this story about? Most Americans are inundated with scam attempts on a daily basis — and about 3 in 10 have personally lost money or personal information to scams, according to a new AP-NORC survey.The poll, conducted by The Associated Press-NORC Center for Public Affairs Research in February, highlights the obsta...
When was this published? This article was first published on June 25, 2026 by KPRC 2 Houston (NBC / Click2Houston) and curated for Sugar Land News readers.
Who reported this story? This story was reported by Amelia Thomson-Deveaux, Associated Press at KPRC 2 Houston (NBC / Click2Houston). To learn more about how Sugar Land News selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more local coverage from Sugar Land News, or browse our daily briefing and topic hubs .
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